LPL Financial Modernizes Alternative Investment Platform with SUBSCRIBE

LPL Financial, one of the nation's largest independent wealth management firms, has taken a significant step towards digital transformation by selecting SUBSCRIBE to modernize its alternative investment platform. This strategic partnership aims to streamline private fund investment workflows, enhance operational efficiency, and cater to the growing demand for alternative investments in retail portfolios.



The customized platform, developed by SUBSCRIBE, offers a comprehensive suite of functionality that centralizes alternative investment products, advisor education, compliance controls, and investment workflows on a single operating system. This digital transformation will enable LPL's network of over 28,000 financial advisors to discover, research, educate, transact, and manage investments across a highly curated menu of products, including private equity, private credit, real estate, hedge funds, 1031 exchanges/DSTs, exchange funds, and feeder funds formed by SUBSCRIBE or other providers.

The platform's compliance overlays play a crucial role in addressing regulatory concerns and improving the overall client experience. These modules validate advisor registrations and education requirements, account pre-qualification and suitability, sales-kit delivery, and various regulatory and firm-specific controls. By automating many of these compliance processes, the platform reduces the number of times an order needs to be revised post-client signature, leading to shorter turnaround times and improved transparency.

Moreover, the integration capabilities of SUBSCRIBE's platform with LPL's existing software ecosystem, including CRMs, custodians, fund administrators, law firms, trading, and reporting software providers, enable LPL to efficiently scale its alternative investment offerings without proportional increases in operational overhead. This technological foundation allows LPL to expand its product menu while maintaining robust compliance oversight and reducing manual processing costs, ultimately positioning the firm to capture a larger share of the growing alternative investment market segment.

In conclusion, LPL Financial's strategic decision to partner with SUBSCRIBE for modernizing its alternative investment platform is a testament to the firm's commitment to digital transformation and staying ahead of the curve in the ever-evolving wealth management landscape. By embracing cutting-edge technology and enhancing operational efficiency, LPL is well-positioned to cater to the growing demand for alternative investments in retail portfolios and maintain its competitive edge in the market.