LPL Financial Advisors Leverage AI for Business Growth and Increased Capacity: Survey Finds

LPL Financial Advisors are embracing AI to boost business growth and capacity, with 78% already leveraging or planning to use AI tools. Over half plan to grow their businesses by upgrading technology, including AI and automation tools. Advisors prioritize adding wealth management services, such as alternative investments and financial coaching, to expand their offerings and serve higher-net-worth clients.

Title: LPL Financial Advisors Embrace AI for Business Growth and Capacity

LPL Financial advisors are increasingly adopting artificial intelligence (AI) tools to boost business growth and operational efficiency, with 78% already leveraging or planning to use AI solutions. This trend reflects a broader shift in the financial industry towards technology-driven advancements, as highlighted by LPL's Focus 2025 conference.

According to a survey conducted at the conference, over half of LPL advisors (54%) plan to grow their businesses by upgrading technology systems, including AI and automation tools. This strategic move is aimed at improving efficiency and personalizing client experiences at scale. The survey also revealed that 78% of advisors are already using or planning to use AI tools to create capacity in their businesses this year.

Advisors are prioritizing the addition of wealth management services to expand their offerings. One in five (18%) expects to expand their offerings of alternative investments, while more than a third (37%) hope to provide additional planning or concierge services such as financial coaching or estate planning. Additionally, 34% of advisors intend to add more wealth planning services to serve higher-net-worth clients, and 24% aim to cultivate center-of-influence relationships with CPAs and attorneys.

The adoption of AI is not just about technological innovation; it is also about addressing the evolving needs of clients. The survey found that clients are increasingly interested in market trends, such as tariffs, inflation, and geopolitical instability, as well as goals-based financial planning, tax optimization, estate and wealth transfer planning, and managing rising costs like housing or healthcare.

LPL Financial's commitment to technology is evident in its investments. In 2024, the firm invested $470 million into technology development and innovation, and at the Focus 2025 conference, it showcased its latest innovations, including expanding the suite of AI tools available to advisors. This investment in technology reflects LPL's dedication to supporting advisors in a constantly evolving financial landscape.

References:

[1] https://www.stocktitan.net/news/LPLA/lpl-financial-advisors-embrace-ai-s-potential-for-business-growth-96ld6j1rc956.html