Lowe's Stock Surges 1.49% on NFL-Themed Campaign Amid $600M Volume Ranks 157th

Lowe's (LOW) rose 1.49% on Sept. 4, with a trading volume of $600 million, placing it 157th in market activity. The stock’s performance coincided with the launch of a high-profile marketing campaign tied to the NFL season.

The home improvement retailer announced the “Earn Your Sunday” initiative, partnering with NFL stars including Saquon Barkley, Justin Jefferson, and Dak Prescott. The campaign encourages fans to complete home projects during the week to enjoy uninterrupted game days. It includes in-person activations at select NFL stadiums and Lowe’s stores, as well as a road tour for MyLowe’s Rewards members. The campaign will run across TV, digital, and social media platforms throughout the season.

Lowe’s also secured the presenting sponsorship for NBC’s Football Night in America, expanding the campaign’s reach beyond retail locations. The initiative aims to strengthen customer engagement by linking home improvement efforts to the excitement of NFL Sundays, leveraging its role as the league’s official home improvement partner for the seventh consecutive year.

Lowe’s emphasized that the campaign aligns with its strategy to connect with diverse demographics through shared interests in sports and home ownership. The company’s CMO highlighted the focus on helping customers balance project completion with leisure, a key theme for the season.