Lowe's shares rise 1.23% intraday after launching 'Earn Your Sunday' campaign with NFL stars.

Lowe's Companies, Inc. rose 1.23% in intraday trading, with the company launching a new marketing campaign featuring NFL superstars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud, and Dak Prescott. The campaign, titled "Earn Your Sunday," aims to motivate NFL fans to complete their home projects during the week, allowing for uninterrupted Sundays. This initiative is part of Lowe's ongoing partnership with the NFL and is expected to drive customer engagement and sales.