Lotte Homeshopping Enhances QA Process by 40% with AI Agent Powered by Sendbird on AWS

Lotte Homeshopping, a South Korean retailer, reduced its human agent workload by 40% with Sendbird on AWS. The company's fast-paced fashion division struggled with product approvals that required manual coordination across multiple channels. To address this, they developed an AI agent named Moni using Sendbird's AI agent platform, powered by Anthropic's Claude 3.5 Sonnet large language model delivered by Amazon Bedrock on AWS. Moni provides accurate QA support and streamlined partner collaboration capabilities, with robust scalability for future AI services and enterprise-grade security features.

Lotte Homeshopping, a prominent South Korean retailer, has significantly reduced its human agent workload by 40% through the implementation of an AI agent named Moni. Developed using Sendbird's AI agent platform, Moni is powered by Anthropic's Claude 3.5 Sonnet large language model, delivered by Amazon Bedrock on AWS. This collaboration has enabled Lotte Homeshopping to provide accurate QA support and streamline partner collaboration, while ensuring robust scalability and enterprise-grade security features.

The fast-paced fashion division of Lotte Homeshopping faced challenges with product approvals, requiring manual coordination across multiple channels. To address this, the company turned to Sendbird's AI agent platform to develop Moni. By automating 40% of inquiries, Moni has revolutionized the company's customer service capabilities, setting new standards for 24/7 support in the Asian retail sector [2].

The strategic collaboration between Sendbird and AWS has been instrumental in this transformation. By leveraging Amazon Bedrock, Sendbird has been able to deliver sophisticated multimodal AI capabilities, including text, image, video, and speech generation. This has allowed Lotte Homeshopping to build natural, intelligent dialogues within in-app messaging, chat, and voice applications [1].

The integration of Sendbird's AI agent with AWS services has not only improved operational efficiency but also driven cost reductions. By automating a significant portion of customer inquiries, Lotte Homeshopping has been able to reduce the workload on human agents, allowing them to focus on more complex tasks. This automation has also enabled the company to provide faster and more personalized support to its customers.

Lotte Homeshopping's success with Moni demonstrates the potential of agentic AI in transforming customer service. As businesses increasingly seek to meet the growing demand for instant and intelligent support, partnerships like the one between Sendbird and AWS are becoming increasingly important. By combining trusted communication platforms with advanced AI capabilities, these partnerships can help businesses deliver smarter, faster, and more personalized customer support at scale.

References:
[1] https://www.prnewswire.com/news-releases/sendbird-signs-sca-with-aws-to-accelerate-agentic-ai-adoption-302527085.html
[2] https://www.marketscreener.com/news/sendbird-signs-sca-with-aws-to-accelerate-agentic-ai-adoption-ce7c51dadb8bff27