LLYC Launches "Partners for What's Next" Brand Vision Amid 30th Anniversary Celebrations

LLYC, a marketing and corporate affairs firm, celebrates its 30th anniversary with a new brand vision, "Partners for What's Next." The firm aims to be a trusted partner in creativity, influence, and innovation, helping clients grow and protect their businesses in a rapidly changing market. With a focus on anticipating market shifts, LLYC looks to lead the way in making bold decisions for clients across marketing, corporate communications, advertising creativity, and public affairs.

IGN Entertainment, a subsidiary of Ziff Davis, Inc., is set to launch IMAGINE, a groundbreaking platform that combines cultural intelligence with Cognitive AI to redefine how brands understand and engage with entertainment audiences. This innovative tool, announced on September 24, 2025, is designed to provide real-time audience intelligence and activation, marking a significant advancement in the field of audience analytics.

IMAGINE leverages IGN Entertainment's extensive portfolio, which includes 16 global brands such as IGN, Eurogamer, Rock Paper Shotgun, and the IGN Store. The platform is powered by cross-portfolio signals, behavioral data across Ziff Davis properties, and a trusted editorial voice. This comprehensive approach allows IMAGINE to offer insights into fans' adjacent interests and purchase intent, providing a fuller view of their behavior.

One of the key features of IMAGINE is its ability to capture cultural momentum, understanding why and when fans act. Unlike traditional tools that look backward at static data, IMAGINE is tuned to what's happening next, delivering trend-aware insights and persona development. This capability is particularly valuable for brands looking to stay agile and responsive in a rapidly changing market.

The platform's suite of tools includes IMAGINE+, which provides a cultural intelligence stack turning briefs into actionable prompts; IMAGINE Audience, offering cognitive-AI activation for precise segment building and validation; and IMAGINE Publish & Creative, enabling activation and optimization across various formats and creative cues. These tools are designed to help brands make smarter, more informed decisions.

IGN Entertainment's commitment to privacy and data protection is evident in IMAGINE's design, which aligns with GDPR and COPPA regulations. The platform processes billions of signals monthly across 100 countries, ensuring robust modeling and validation.

The launch of IMAGINE coincides with IGN Entertainment's 30th anniversary in 2026, reflecting the company's long-standing cultural authority and fan trust. This milestone underscores IGN Entertainment's dedication to innovation and its role as a leader in the entertainment industry.

In conclusion, IMAGINE represents a significant leap forward in audience intelligence and activation, offering brands a powerful tool to stay ahead in the dynamic entertainment landscape. With its unique combination of cultural intelligence and Cognitive AI, IMAGINE is poised to redefine how brands engage with audiences, providing them with the insights and capabilities needed to thrive in an ever-evolving market.