LiveRamp Unveils Agentic AI Upgrades to Automate Marketing Processes.

LiveRamp Holdings (RAMP) has launched new agentic AI upgrades to automate marketing workflows, such as audience planning, spend optimization, and performance measurement. The platform now supports licensed third-party agents, enabling marketers to act on data insights with greater speed and scalability. The upgrades address traditional friction points in data connectivity and workflow, helping advertisers scale reach and optimize experimentation.