LiveRamp and Unity Expand Partnership to Enable Identity-Driven Marketing Across Gaming and Mobile Environments.

LiveRamp and Unity are expanding their partnership to improve marketers' effectiveness in reaching mobile users and increasing marketing returns. LiveRamp's RampID identifier will be available across Unity Exchange, enabling identity-based buying strategies in Unity's mobile ecosystem, which includes 2.9B monthly active devices globally. This partnership unlocks omnichannel marketing and increases addressability of gaming inventory.