Liquid Death and Cineverse Launch New Campaign Featuring The Toxic Avenger

Liquid Death and Cineverse have launched a new campaign with a PSA from The Toxic Avenger (Peter Dinklage) about the dangers of high-sugar soda. The partnership marks Liquid Death's first collaboration with a superhero who's literally made of toxic waste. The campaign aims to educate kids on the risks of sugary soda and promotes Liquid Death's soda-flavored sparkling waters.

Liquid Death and Cineverse have collaborated to release a public service announcement (PSA) featuring The Toxic Avenger, portrayed by Peter Dinklage, to raise awareness about the dangers of high-sugar soda. The campaign, set to coincide with the theatrical release of "The Toxic Avenger Unrated" on August 29, 2025, is a unique partnership that marks Liquid Death's first collaboration with a superhero who is literally made of toxic waste [1].

The PSA, which will be available on Liquid Death's website and across various digital and social media platforms, aims to educate children on the risks associated with sugary soda. The spot, featuring Dinklage's character Winston Gooze, is set to roll out starting this week across digital, social media, and out-of-home advertising, including a digital billboard in Times Square, New York City [1].

"The Toxic Avenger Unrated" is a horror/comedy film written and directed by Macon Blair, produced by Legendary Entertainment, and distributed by Cineverse. The movie features an all-star cast, including Kevin Bacon, Elijah Wood, Jacob Tremblay, and Taylour Paige, and is based on Lloyd Kaufman's "THE TOXIC AVENGER" franchise [1].

Cineverse, a next-generation entertainment studio, has a strong focus on distributing content across various platforms. The company's recent box office success with "Terrifier 3" and upcoming releases such as "The Toxic Avenger" and "Silent Night, Deadly Night" demonstrate its commitment to delivering engaging content to passionate audiences [1].

Liquid Death, one of the fastest-growing non-alcoholic beverage brands, is known for its low-calorie, no-artificial-sweetener soda-flavored sparkling waters. The brand's partnership with Cineverse is a strategic move to promote its product while also addressing a significant health issue. Liquid Death donates a portion of its proceeds to help combat plastic pollution, further emphasizing its commitment to sustainability [1].

This collaboration between Liquid Death and Cineverse is not only a marketing initiative but also an opportunity to educate the public about the health risks associated with high-sugar soda. The partnership highlights the potential of using entertainment and superhero characters to drive important health messages.

References:
[1] https://www.prnewswire.com/news-releases/in-new-psa-from-liquid-death-and-cineverse-the-toxic-avenger-peter-dinklage-explains-the-dangers-of-high-sugar-soda-302533452.html
[2] https://www.stocktitan.net/news/CNVS/in-new-psa-from-liquid-death-and-cineverse-the-toxic-avenger-peter-tz32uyl42gyw.html