LifeVantage Acquires LoveBiome, Strengthening Position in Direct Sales and Microbiome Health

LifeVantage Corporation has acquired LoveBiome, a direct sales company focused on microbiome health and wellness solutions. The acquisition aligns with LifeVantage's philosophy of activating optimal health processes and expands its product portfolio with LoveBiome's P84 product. The deal is expected to strengthen LifeVantage's position in the direct sales industry and enhance revenue growth in the gut health supplement market, projected to grow to $32.4 billion by 2035.