Life Time Group Holdings Launches Melatonin-Free Sleep Supplement

Life Time Group Holdings Inc. (LTH) has launched LTH Dream, a melatonin-free sleep support powder. The product combines magnesium, L-Theanine, and Ashwagandha to promote natural sleep without common melatonin side effects. LTH Dream is available in two flavors and is NSF certified for quality and potency. The launch represents a strategic move to diversify product offerings and capture the growing sleep aid market, potentially boosting revenue and enhancing brand reputation.

Life Time Group Holdings Inc. (LTH), a prominent health and wellness company, has recently introduced LTH Dream, a melatonin-free sleep support powder. The product is designed to address the growing demand for natural sleep aids and diversify the company's product offerings. LTH Dream combines magnesium, L-Theanine, and Ashwagandha to promote natural sleep without the common side effects associated with melatonin-based supplements.

The new product is available in two flavors—Mixed Berry and Piña Colada—and is NSF certified for quality and potency, ensuring consumers receive a reliable and effective sleep aid. LTH Dream is developed by Life Time's in-house team of dietitians and trainers, adhering to rigorous quality standards and third-party testing [1].

Paul Kriegler, RD, CPT and Senior Director of Nutrition Product Development at Life Time, stated, "For millions of people, getting quality sleep without waking up groggy can feel impossible and melatonin can make things even worse. With LTH Dream, we chose a melatonin-free formula built on clinically studied forms of magnesium and other calming nutrients that work with your body's natural rhythms so you can fall asleep, stay asleep, and wake up feeling refreshed. We think it will be a game changer" [1].

The launch of LTH Dream represents a strategic move by Life Time to capture the growing sleep aid market, which is expected to reach $101.4 billion by 2025 [2]. By offering a natural and effective sleep solution, LTH Dream has the potential to boost revenue and enhance the company's brand reputation.

Life Time has a strong track record of developing trusted and effective supplements, with a line of over 50 products that cater to various health and wellness needs. The recent launch of LTH Dream is part of the company's ongoing commitment to innovation and quality, as evidenced by its certification as a Great Place to Work® [1].

References:
[1] https://www.nasdaq.com/press-release/life-time-disrupts-sleep-supplement-market-launch-lth-dream-melatonin-free-formula
[2] https://finance.yahoo.com/news/life-time-disrupts-sleep-supplement-184500869.html