Liberty Live's Q2 2025: Unpacking the Contradictions in F1 Media Strategy and MotoGP Investments

F1 TV and U.S. media rights strategy, investment strategy in MotoGP, media rights strategy in F1, Las Vegas Grand Prix revenue strategy, and U.S. media rights and reach versus payment are the key contradictions discussed in Liberty Live's latest 2025Q2 earnings call.



Formula One Financial Performance and Strategic Growth:
- Formula One Group reported adjusted OIBDA growth of 21% year-on-year for Q2 2025, with revenue up 14%.
- This growth was driven by strong performance in sponsorship, race promotion, and media rights, along with new partnerships and increased fan engagement.

MotoGP Acquisition and Strategic Priorities:
- Liberty Media acquired an 84% stake in MotoGP with the management retaining 16%.
- The acquisition aims to enhance MotoGP's growth through improved commercial functions, brand positioning, and brand expansion, leveraging F1's expertise and resources.

Las Vegas Grand Prix Progress:
- Las Vegas Grand Prix reported higher ticket sales and increased sell-through rates compared to the previous year.
- Progress includes long-term procurement contracts and partnerships agreements that are expected to reduce future build-out costs, enhancing its long-term value.

F1 Sponsorship and Media Rights Growth:
- Formula One has secured long-term media rights agreements and increased sponsorship activity, including partnerships with MC Cruises and Pepsi.
- The growth is attributed to strong brand recognition and market potential, supported by successful race promotion and media platforms like F1 TV.