LG's AI Home Solutions: Expanding Horizons into Mobility Spaces

LG Electronics (LG) has unveiled its vision for expanding its "AI Home Solutions" into mobility spaces at CES 2025, marking a significant step in the company's quest to create a seamless, connected, and personalized user experience across various aspects of daily life. The company's innovative "Lifestyle Solution for Mobility" concept vehicle, showcased at the event, introduces the LG Mobility Experience (MX) platform, which integrates a full suite of LG's smart life solutions to create a hyper-personalized lifestyle space that can function as an extension of the home.



The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions, and services synergize to support superior user comfort and convenience. The platform features a dual-cabin design: a front driver's cabin and a rear customizable experience space that can be configured in various ways to meet the user's needs and preferences.

LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience. The platform will be powered by LG's AI Home solution, ThinQ ON, which will allow users to tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additionally, the platform will support integration with external services, such as food and beverage order, laundry, and hotel booking, further expanding and enriching the user experience.

Visitors to LG's booth at CES 2025 will have the opportunity to explore the MX platform in the "Lifestyle Solution for Mobility" experience space, which will showcase highly-customizable space solutions and mobility lifestyle solutions featuring LG's state-of-the-art appliances and Internet of Things devices. This will provide a compelling preview of the future of mobility and connected hybrid living spaces.



LG's expansion into mobility spaces is a strategic move that capitalizes on the growing demand for connected and personalized experiences in various aspects of daily life. By leveraging its advanced AI technologies and modular design approach, LG aims to create a seamless and integrated user experience that transcends the boundaries between home and mobility spaces. As the global smart home market continues to grow, LG's AI Home Solutions are well-positioned to capture a significant share of this market, further solidifying the company's leadership in the smart home and mobility spaces.

In conclusion, LG's vision for expanding its "AI Home Solutions" into mobility spaces at CES 2025 represents a significant milestone in the company's quest to create a seamless, connected, and personalized user experience across various aspects of daily life. By leveraging its advanced AI technologies and modular design approach, LG aims to create a hyper-personalized lifestyle space that can function as an extension of the home, offering users a tailored and convenient experience in their vehicles. As the global smart home market continues to grow, LG's AI Home Solutions are well-positioned to capture a significant share of this market, further solidifying the company's leadership in the smart home and mobility spaces.