Leslie's Pools Closes 80 Underperforming Stores, Shifts Focus to Value Pricing Amid Consumer Spending Cutbacks.

Leslie's Pools, the largest direct-to-customer pool and spa care brand in the US, closed 80 underperforming stores in Q1 due to Americans cutting back on luxury spending and rising costs. The company is implementing a new operating plan based on value and shifting to value pricing supported by a "New Low Prices, Same Great Quality" campaign. Despite closures, CEO Jason McDonell believes Leslie's can return to growth through renewed pricing and revitalized marketing.