Leo Messi Unveils Más+ by Messi 1v1 World Crown, a Global Tournament to Find the Next Generation of Ballers

Leo Messi has partnered with hydration drink Más+ by Messi to launch the Más+ by Messi 1v1 World Crown, a grassroots tournament to uncover exceptional 1v1 soccer players. The inaugural event will have regional qualifiers in LA, Toronto, London, Dublin, and culminate in a final in Miami. The winner will be crowned by Messi himself. The tournament aims to redefine how aspiring soccer players make their name and shine under Messi's watchful eye.

Leo Messi has joined forces with Más+ by Messi, a hydration drink brand co-founded by the soccer legend, to launch the Más+ by Messi 1v1 World Crown. This groundbreaking tournament aims to uncover and celebrate exceptional 1v1 soccer players at the grassroots level. The inaugural event will feature regional qualifiers in Los Angeles, Toronto, London, and Dublin, culminating in a final in Miami this September.

The Más+ by Messi 1v1 World Crown will kick off on August 2nd in Los Angeles, with subsequent qualifiers taking place in Toronto on August 16th, London on August 23rd, and Dublin on September 6th. The final will be held in Miami on September 19th. Aspiring players can enter through city pre-qualifier events or secure a 'Wildcard' spot by showcasing their skills through video applications.

The tournament, organized by Más+ by Messi, offers a unique platform for emerging talent to shine under the watchful eye of Leo Messi. He will be personally involved in competitor selection and will attend the final in Miami to crown the champions. The winning players will receive a $5,000 prize and a replica of the World Crown, hand-forged by renowned jeweler Joe Bazanetti.

The Más+ by Messi 1v1 World Crown aims to redefine how aspiring soccer players make their name by providing an unparalleled opportunity for grassroots talent to showcase their skills on a global stage. The event is designed to celebrate community, sportsmanship, and unadulterated talent, with a focus on the raw, unadulterated essence of street football.

Leo Messi expressed his enthusiasm for the tournament, stating, "Football is about passion, skill, and the joy of the game. The Más+ by Messi 1v1 World Crown is pure sport and isn’t just about finding champions; it’s about incredible, undiscovered talent showing the world what they can do."

The tournament is part of a broader initiative by Más+ by Messi to support athletes and provide essential hydration. The drink is formulated with a balanced blend of electrolytes, vitamins, and minerals, ensuring players can perform at their peak.

[1] https://www.businesswire.com/news/home/20250724467790/en/Leo-Messi-Backs-Global-Search-for-the-Next-Generation-of-Ballers-With-the-Ms-by-Messi-1V1-World-Crown---And-Its-Coming-to-Toronto