LENZ shares surge 12.17% after hours on Sarah Jessica Parker partnership for VIZZ campaign.

LENZ Therapeutics surged 12.17% in after-hours trading following the announcement of its "Make it VIZZable" consumer campaign featuring Sarah Jessica Parker as a brand ambassador. The partnership leverages Parker’s relatable experience with age-related blurry near vision and her endorsement of VIZZ, a once-daily eye drop designed to replace reading glasses. The campaign, highlighting Parker’s personal testimonials and the product’s clinical efficacy, aims to broaden VIZZ’s market reach and reinforce its positioning as a convenient solution for presbyopia. This strategic move enhances brand visibility and consumer trust, aligning with the stock’s sharp rise as investors anticipate increased adoption and revenue potential.