Ledger and Baanx Launch Bitcoin Rewards Debit Card in the U.S., Offering 1% Cashback and Direct Paycheck Deposits.

Ledger and Baanx have launched a Bitcoin rewards debit card in the US, offering 1% cashback in Bitcoin or USDC on every purchase and allowing users to directly deposit paychecks into the card account. The card is non-custodial, meaning users retain full control over their funds. The launch aims to tap into the growing interest in cryptocurrency and mainstream adoption of digital assets.

Ledger and Baanx have introduced a Bitcoin rewards debit card, the Crypto Life (CL) Visa Card, in the United States. This new offering allows users to earn 1% cashback in Bitcoin (BTC) or USDC on every purchase and deposit paychecks directly into the card account [1]. The card, powered by Ledger, a leading provider of digital asset security solutions, is non-custodial, ensuring users retain full control over their funds.

The CL Card is designed to tap into the growing interest in cryptocurrency and mainstream adoption of digital assets. According to Jean-Francois Rochet, EVP of Consumer Services at Ledger, "Living the crypto life means having ownership, access, and real-world utility over your digital assets. We see the CL card as a tool for financial independence and a fuller asset ownership experience" [1].

The card will be available in the U.S. (excluding New York and Vermont) starting June 30, 2025. U.S. residents can sign up for early access and notifications. With crypto ownership in the U.S. reaching 28% and growing interest from institutional investors, Baanx and Ledger are positioning the CL Card as a practical gateway for people seeking real-world utility from their digital assets [1].

This launch follows Baanx’s April 30 announcement and comes at a time when household purchases dominate crypto card usage, making up 63% of total transactions. Discretionary categories like entertainment and fashion are also seeing increased adoption—an area the CL Card aims to tap into [1].

References:
[1] https://finance.yahoo.com/news/ledger-baanx-launch-bitcoin-rewards-173902859.html
[2] https://coinmarketcap.com/academy/article/mara-holdings-announces-dollar2-billion-stock-offering-to-expand-bitcoin-holdings
[3] https://invezz.com/news/2025/05/28/gamestop-scoops-up-4710-bitcoin-worth-over-500m-shares-jump-3/