Lead Real Estate Co., Ltd. Unveils Luxury Apartment Hotel in Tokyo's Ginza

Lead Real Estate Co., Ltd. (Nasdaq: LRE), a leading Japanese developer of luxury residential properties, is set to open its newest extended-stay apartment hotel, ENT TERRACE GINZA PREMIUM, in Tokyo's prestigious Ginza district on December 16, 2024. This latest addition to the company's portfolio caters to the growing demand for mid- to long-term stays, particularly from foreign travelers and families seeking upscale accommodations.

The new hotel, located in the heart of one of the world's most vibrant cities, offers a unique blend of luxury, privacy, and convenience. Each of the six guest rooms features an in-room kitchen, washing machine, and dryer, providing suitable accommodation for guests staying for medium- to long-term stays. The hotel's prime location, a 3-minute walk from Higashi-Ginza Station and adjacent to the world-famous Kabuki-za Theater, further enhances its appeal.

Ginza, a focal point for high-end boutiques, department stores, restaurants, cafes, bistros, bars, and theaters, has been one of the top three most popular destinations for foreign visitors to Tokyo since 2013. The new "PREMIUM" series is the Company's third building in Tokyo and the first of its kind, targeting the increasing demand for mid- to long-term stays as Japan's tourism industry continues to recover.

Lead Real Estate Co., Ltd.'s mission is to serve its customers by offering stylish, safe, and luxurious living. The company's vision is to adopt the Kaizen (continuous improvement) approach to seek to improve its operations and leverage its strong market position in the luxury residential property market in Tokyo, Kanagawa prefecture, and Sapporo to create a global transaction platform allowing access to prime Japanese condominiums as well as overseas condominiums, including in the U.S. and Hong Kong.



The new apartment hotel's pricing strategy caters to a specific market segment seeking high-end, mid- to long-term accommodation without the premium price tag of other luxury options. With an average nightly rate of ¥35,000 ($275), it is more expensive than traditional hotels and Airbnb listings but more affordable than other luxury apartment hotels in the area.

Lead Real Estate Co., Ltd.'s new apartment hotel, ENT TERRACE GINZA PREMIUM, aligns with the company's long-term growth strategy by catering to the increasing demand for mid- to long-term stays, particularly from foreign travelers and families. This new hotel is part of the Company's expansion plans in Japan and globally, as it seeks to leverage its strong market position in luxury residential properties to create a global transaction platform for prime Japanese and overseas condominiums.



In conclusion, Lead Real Estate Co., Ltd.'s new apartment hotel, ENT TERRACE GINZA PREMIUM, is well-positioned to capitalize on the growing demand for mid- to long-term stays in Tokyo's prestigious Ginza district. With its unique blend of luxury, privacy, and convenience, the new hotel caters to a specific market segment seeking high-end accommodations without the premium price tag of other luxury options. As Japan's tourism industry continues to recover, the new hotel is poised to contribute to the company's ongoing growth and expansion.