Las Vegas Strip Gaming Revenue Jumps 5.6% Amid Strong Demand for Caesars Entertainment and MGM Resorts

Las Vegas Strip gaming revenue increased 5.6% in July, benefiting companies like Caesars Entertainment and MGM Resorts. Analysts forecast a one-year price target of $42.25 for Caesars Entertainment, suggesting a 57% upside from its current share price. The consensus rating is "Outperform" and the GF Value estimate indicates a potential 66.4% upside.

Las Vegas Strip gaming revenue saw a notable increase of 5.6% in July 2025, driven primarily by a 79% rise in baccarat revenue [1]. This growth is a significant boost for companies like Caesars Entertainment and MGM Resorts, which operate several casinos on the Strip. The overall gaming revenue for the Strip in July 2025 was $749 million, up from $709 million in the same period last year.

Statewide, gaming revenue in Nevada also showed a positive trend, rising 4% from $1.3 billion in July 2024 to $1.35 billion in July 2025. This upward trend is a welcome sign of recovery after a period of decline in tourism numbers. However, the narrative of the state's gaming industry remains mixed, with a 3% decline in Strip gaming revenue over the last 12 months [1].

Analysts are optimistic about the future prospects of Caesars Entertainment. J.P. Morgan, Citizens JMP, and Barclays have all reaffirmed their buy ratings for the company, with a one-year price target of $42.25, suggesting a 57% upside from its current share price [3]. The consensus rating is "Outperform," and the GF Value estimate indicates a potential 66.4% upside.

The increase in gaming revenue can be attributed to several factors, including the Fourth of July falling on a weekend, which led to higher foot traffic. Additionally, the Strip casinos have been ramping up headliner residencies to attract more visitors. For instance, Sphere Las Vegas has hosted a lineup of superstar bands, including Dead & Co., Eagles, and Backstreet Boys, and country superstar Kenny Chesney performed 15 shows in May and June 2025 [2].

Despite the positive trends, the gaming industry in Las Vegas is still facing challenges. The decline in tourism numbers has been a persistent issue, and the Strip casinos that serve local residents recorded a rare decline of 1.5% in July 2025. However, the overall picture is one of recovery, with gaming revenue showing signs of growth.

In conclusion, the 5.6% increase in gaming revenue on the Las Vegas Strip in July 2025 is a positive indicator for the industry. Companies like Caesars Entertainment are well-positioned to benefit from this growth, with analysts forecasting a significant upside in share price. The combination of increased revenue and favorable analyst ratings suggests that the future of Las Vegas Strip gaming is looking up.

References:
[1] https://cdcgaming.com/baccarat-win-fuels-las-vegas-strips-5-6-gain-in-july-gaming-revenue/
[2] https://www.thestreet.com/travel/las-vegas-strip-casino-signs-country-superstar-residency-again
[3] https://www.cnn.com/markets/stocks/CZR