Why Did Krispy Kreme's Stock Soar 35.59%? Social Media Frenzy Drives DNUT Ticker

On July 23, 2025, Krispy Kreme's stock surged by 35.59% in pre-market trading, marking a significant rise that captured the attention of investors and analysts alike.

The recent surge in Krispy Kreme's stock price can be attributed to a social media frenzy, with several users on X (formerly Twitter) expressing their enthusiasm for the company's shares. The DNUT ticker was highlighted as "simple, catchy, and instantly memeable," which contributed to the buzz and subsequent buying activity. This social media-driven momentum has been a key factor in the stock's recent performance, as retail investors flocked to the company's shares.

Krispy Kreme's strong performance also comes at a time when the broader market is experiencing a low-quality rally, with many beaten-up stocks seeing gains due to low expectations and short positions. This environment has been favorable for companies like Krispy Kreme, which have seen significant gains despite the overall market's mixed performance. The company's ability to capitalize on social media trends and retail investor interest has positioned it well in the current market landscape.