Kraft Heinz: pact to sell Italian baby, specialty food business

Kraft Heinz: pact to sell Italian baby, specialty food business

Kraft Heinz has announced its intention to sell its Italian baby and specialty food business to NewPrinces, an Italy-based buyer. The transaction, valued at 120 million euros, was disclosed on July 2, 2025. This sale is part of Kraft Heinz's ongoing strategy to focus on its core businesses and improve operational efficiency.

The Italian division, which includes brands like Pampers and Gerber, has been a significant contributor to Kraft Heinz's international operations. The sale to NewPrinces will allow Kraft Heinz to streamline its portfolio and potentially free up resources for other strategic initiatives. NewPrinces, known for its expertise in the Italian market, is expected to continue the growth and development of the acquired businesses.

The enterprise value of the transaction is 120 million euros, with a significant portion expected to be paid in cash. The exact terms of the deal, including any earn-out provisions or contingencies, have not been disclosed. Kraft Heinz's decision to sell this division follows a trend of divestments aimed at reducing debt and enhancing shareholder value.

The sale is expected to close in the near future, subject to regulatory approvals and other customary closing conditions. Kraft Heinz's stock price has shown little reaction to the news, indicating that investors are generally supportive of the company's strategic moves.

References:
[1] https://www.marketscreener.com/quote/stock/KRAFT-HEINZ-22816979/news/NewPrinces-to-Buy-Kraft-Heinz-s-Italian-Baby-Specialty-Food-Business-50472461/