Kraft Heinz Expands into Beverage Sector with HEINZ Tomato Ketchup Smoothie Launch

Kraft Heinz, in collaboration with Smoothie King, has launched a limited edition HEINZ Tomato Ketchup Smoothie. The move marks a bold entry into the beverage sector and underscores the company's commitment to quality and consumer engagement. The share price has increased by 4.52% over the past month, aligning with broader market trends. Despite concerns about tariffs and economic impacts, the company's dividend declarations and share buybacks, along with its partnership with Live Nation, have likely added weight to the positive share price trajectory.

Kraft Heinz, in collaboration with Smoothie King, has recently launched a limited edition HEINZ Tomato Ketchup Smoothie. This move marks a bold entry into the beverage sector and underscores the company's commitment to quality and consumer engagement. The share price has increased by 4.52% over the past month, aligning with broader market trends. Despite concerns about tariffs and economic impacts, the company's dividend declarations and share buybacks, along with its partnership with Live Nation, have likely added weight to the positive share price trajectory.

The HEINZ Tomato Ketchup Smoothie blends sweet acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries with the unmistakable taste of HEINZ Simply Ketchup, creating a bright, tangy ketchup finish. The smoothie is set to become available starting August 6, 2025, at select Smoothie King locations across Chicago and other major cities [1].

Kraft Heinz, known for its iconic ketchup brand, has employed seven 'tomato masters' to ensure the tomatoes used in their Simply Ketchup are perfectly red, ripe, and full of vitamins and antioxidants. The smoothie is free of high-fructose corn syrup and contains no artificial colors, flavors, sweeteners, or preservatives [2].

Smoothie King, the original U.S. smoothie franchise, shares a commitment to using nutritious and delicious ingredients. Their Clean Blends promise focuses on providing great-tasting smoothies with more whole fruits and vegetables while removing artificial flavors, colors, and preservatives and added sugars in many of their blends [2].

The launch of the HEINZ Tomato Ketchup Smoothie coincides with peak tomato harvest season and the dog days of summer heat, making it an ideal time to introduce a refreshing beverage. The smoothie will be priced at $5.70 and is available for a limited time at select Smoothie King locations nationwide [1].

Kraft Heinz's partnership with Smoothie King is a strategic move to engage consumers and expand their product portfolio. The company's share price increase, despite economic uncertainties, highlights investor confidence in Kraft Heinz's ability to innovate and maintain market relevance [3].

References:
[1] https://www.nbcchicago.com/news/local/ketchup-smoothie-new-heinz-collaboration-to-bring-limited-time-drink-to-chicago/3801542/
[2] https://news.kraftheinzcompany.com/press-releases-details/2025/If-Tomatoes-are-a-Fruit-is-Ketchup-a-Smoothie-HEINZ-and-Smoothie-King-Weigh-In-with-First-Ever-Tomato-Ketchup-Smoothie/default.aspx
[3] https://ca.finance.yahoo.com/news/kraft-heinz-khc-launches-limited-054421625.html