Kohl's Shares Surge Amid Meme Stock Frenzy, Key Levels to Watch

Kohl's Corp. (KSS) shares surged 38% to $14.34 on Tuesday, their highest level since December, amid a short squeeze and meme stock frenzy reminiscent of 2021. The stock has now entered positive territory for 2025. Tactical traders will monitor major price levels, including overhead areas at $29, $45, and $64, as well as a key support level at $11.

Title: Kohl's Corp. Shares Surge Amid Meme Stock Frenzy

Kohl's Corp. (KSS) shares surged 38% to $14.34 on Tuesday, marking their highest level since December, amidst a short squeeze and meme stock frenzy reminiscent of 2021. The stock has now entered positive territory for 2025. Tactical traders will monitor major price levels, including overhead areas at $29, $45, and $64, as well as a key support level at $11.

The stock's dramatic rise comes after it faced significant short interest of approximately 53 million shares, representing about 49% of its 112 million share float [4]. This high level of short interest made the stock vulnerable to a coordinated buying effort, similar to previous Reddit-driven rallies in heavily shorted stocks. The surge in trading volume was driven by online forums, including Reddit's Wall Street Bets, which contributed to the increased activity [1].

Kohl's Chief Marketing Officer, Christie Raymond, sold $518,450 worth of company stock amidst the surge, according to a filing with the U.S. Securities and Exchange Commission [1]. However, no inside information was alleged regarding the stock price.

The stock's volatility mirrors previous "meme stock" events, with nearly 50% of Kohl's stock currently being shorted [1]. The stock closed at about $10.41 per share on July 21 and opened at $19.53 per share on July 22, nearly doubling from the day before [1]. In the last five days, Kohl's stock is trading up nearly 50%, putting it near its price from the start of 2025 [1].

The stock's rally was not driven by any significant corporate news, but rather by speculative buying fueled by online traders [3]. The short squeeze phenomenon extended beyond Kohl's, with Children’s Place (NASDAQ:PLCE) also gaining 19% on Tuesday [4].

Technical analysis indicates that the stock has room for further speculative buying, as the relative strength index remains below overbought levels [3]. Overhead areas to watch include $29 and $45, while a key support level worth monitoring is $11 [3].

References

[1] https://www.jsonline.com/story/money/business/2025/07/22/kohs-corp-becomes-meme-stock-as-price-surges-on-wall-street/85324612007/
[2] https://www.investing.com/news/stock-market-news/defi-development-corp-stock-soars-upon-nearing-1-million-sol-milestone-93CH-4143995
[3] https://finance.yahoo.com/news/watch-kohls-stock-price-levels-033757132.html
[4] https://finance.yahoo.com/news/kohl-stock-soars-reddit-fueled-140839291.html
[5] https://newsable.asianetnews.com/markets/kohl-s-medpace-general-motors-lockheed-martin-northrop-grumman-stocks-making-the-biggest-moves-today-articleshow-fke6058