Kohl's Combines Style and Savings for Back-to-School Season

Kohl's is offering back-to-school deals on everyday apparel, trending fashions, and essentials under $10. The retailer is combining value and style with products from its proprietary brands, including Jumping Beans, Sonoma Goods for Life, and Tek Gear. Families can find affordable jeans, school uniforms, and fleece from Kohl's trusted brands. The retailer is also offering expanded footwear options and trend-forward styles from teen brands like SO and Aéropostale.

Kohl's Corporation (KSS) has rolled out its back-to-school campaign, focusing on combining style with affordability. The retailer is offering hundreds of back-to-school items under $10, including essential apparel from proprietary brands like Jumping Beans tops starting at $6.99 and Sonoma Goods for Life kids' tees for $9.99 [1].

The company has expanded its coupon-eligible brands to include IZOD, Cuddl Duds, Hurley, Limited Too, Dickies, Roxy, and Quiksilver. Customers can earn rewards through Kohl's Cash and Kohl's Rewards programs, with Kohl's Card holders earning an elevated 7.5% rewards on purchases. Additionally, Kohl's is participating in sales tax holiday events in select states [1].

This campaign comes as Kohl's continues to navigate the competitive retail landscape. In its Q1 2025 financial results, the company reported mixed performance with net sales decreasing 4.1% to $3 billion, but showed improvements in gross margin and operating income [2]. The retailer has also been active in its corporate communications, holding its annual meeting of shareholders in May 2025 and announcing a proposed private offering of senior secured notes [3, 4].

Kohl's operates over 1,100 stores across 49 states and maintains a strong online presence through Kohls.com and its mobile app. The company focuses on providing value through a combination of great brands and convenience for its customers [5].

References:
[1] https://www.stocktitan.net/news/KSS/
[2] https://www.stocktitan.net/news/KSS/
[3] https://www.stocktitan.net/news/KSS/
[4] https://www.stocktitan.net/news/KSS/
[5] https://www.stocktitan.net/news/KSS/