Klaviyo Unveils AI-first B2C CRM with Marketing Agent and Customer Agent

Klaviyo has launched Marketing Agent and Customer Agent, establishing it as an AI-first B2C CRM. Marketing Agent autonomously plans and launches campaigns, creates on-brand content, and personalizes every send. Customer Agent delivers 24/7 personalized assistance to consumers and escalates to human agents when needed. These agents unify data, marketing, service, and analytics in one platform, giving consumer brands a competitive advantage.

Klaviyo (NYSE: KVYO), a leading CRM platform designed for B2C brands, has announced the launch of Marketing Agent and Customer Agent, marking a significant advancement in its AI-first B2C CRM capabilities. These new agents aim to unify data, marketing, service, and analytics in one platform, providing consumer brands with a competitive edge.

The Marketing Agent, introduced at Klaviyo's flagship event K:BOS, autonomously plans and launches campaigns in minutes. It creates on-brand content, personalizes every send, and continuously learns without prompting. The agent can generate a marketing strategy or campaign in minutes by learning the brand's voice and catalog from a simple URL. It also offers on-demand content ideas, staying on-trend and quality-tested to ensure brand consistency.

Customer Agent, also unveiled at K:BOS, delivers 24/7 personalized assistance to consumers. It resolves common questions, recommends products, and escalates to human agents with full context when needed. The agent is trained on storefronts, policies, help docs, and Klaviyo data, ensuring on-brand and context-aware responses. It supports a wide range of consumer interactions, including pre- and post-purchase questions, and offers seamless handoffs to human agents.

These agents are built on Klaviyo's data platform (KDP) and aim to bridge the gap between marketing and service teams. By providing a unified view of customer data and conversation history, they enable real-time collaboration and improve overall customer experience.

Klaviyo's 2025 AI Shopping Index suggests that 63% of consumers expect AI assistants to be a normal part of online shopping by 2026. The launch of Marketing Agent and Customer Agent positions Klaviyo as a leader in preparing for this shift.

Klaviyo's advancements in AI-first B2C CRM capabilities are likely to attract investors and financial professionals interested in innovative technology and its potential to drive growth and transformation in the retail sector.