Klaviyo Prices Secondary Offering of 6.5 Million Shares Without Proceeds to Company

Klaviyo, a CRM platform for B2C brands, has priced a secondary offering of 6.5 million shares of its Series A common stock. The company will not receive proceeds from the sale, which is expected to close on August 21, 2025. Barclays is serving as the sole underwriter. The offering is registered under an effective Form S-3 filing with the SEC. KVYO currently trades at $31.08 on the NYSE.

Klaviyo, Inc. (NYSE: KVYO), the leading CRM platform for B2C brands, has priced a secondary offering of 6.5 million shares of its Series A common stock. The company will not receive any proceeds from the sale, which is expected to close on August 21, 2025. Barclays is serving as the sole underwriter for the offering.

The secondary offering is part of a broader strategy to facilitate the sale of shares by certain existing stockholders. The shares are being sold by entities affiliated with Summit Partners, with Barclays acting as the underwriter [2]. The offering is subject to market and other unspecified conditions, and the shares are expected to be sold through one or more transactions on the New York Stock Exchange or in the over-the-counter market.

Klaviyo's CRM solution, powered by its built-in data platform and AI insights, combines marketing automation, analytics, and customer service into a single platform. The company's offerings have been adopted by a wide range of businesses, including Mattel, Glossier, CorePower Yoga, and Daily Harvest [2].

The announcement comes as Klaviyo continues to expand its customer base and grow its revenue. The company's forward-looking statements reflect its plans for future growth and the potential for continued success in the B2C CRM market [1].

KVYO currently trades at $31.08 on the NYSE.

References:
[1] https://www.morningstar.com/news/business-wire/20250815543068/klaviyo-announces-pricing-of-secondary-offering-of-6500000-shares-of-series-a-common-stock-by-certain-selling-stockholders
[2] https://www.ainvest.com/news/klaviyo-announces-secondary-offering-6-5m-series-common-shares-2508/