Klaviyo Advances AI-First CRM Vision with Strong Q2 Revenue Growth

Klaviyo has raised its 2025 revenue outlook to $1.203 billion, driven by a 32% YoY growth in Q2 2025 revenue of $293 million. The company added over 176,000 customers, highlighting its growth trajectory and execution on strategic priorities. Klaviyo is advancing its AI-first CRM vision, emphasizing its position as a growth company.

Klaviyo (NYSE: KVYO), the leading B2C CRM platform, has raised its 2025 revenue outlook to $1.203 billion, reflecting a robust second quarter (Q2) 2025 performance. The company reported a 32% year-over-year (YoY) growth in revenue, reaching $293.1 million. This growth was driven by significant customer acquisition and expansion, as well as strong international performance.

The company added over 176,000 customers, bringing the total to 176,000 as of June 30, 2025. This growth is a testament to Klaviyo's ability to attract and retain customers, particularly large enterprises. The number of customers generating over $50,000 of annual recurring revenue (ARR) increased by 38% YoY, reaching 3,291 customers.

Klaviyo's growth was further bolstered by its international expansion. The company reported a 42% YoY revenue growth in the EMEA and APAC regions. Additionally, the company's net revenue retention rate (NRR) stood at 108% as of June 30, 2025, indicating strong customer loyalty and expansion.

The company's AI-native platform, Klaviyo Service, was launched in public beta during the quarter, further enhancing its offerings. This suite of AI-powered tools aims to put AI shopping agents, real-time customer data, and seamless service experiences within reach of every brand.

Klaviyo's strong performance is reflected in its financial guidance for the third quarter (Q3) and full year (FY) 2025. The company expects revenue to range from $297.0 million to $301.0 million for Q3 2025, and from $1,195.0 million to $1,203.0 million for FY2025. The company's operating income is expected to range from $32.5 million to $35.5 million for Q3 2025, and from $144.0 million to $150.0 million for FY2025.

Klaviyo's success is a result of its strategic focus on customer acquisition, customer retention, and international expansion. The company's ability to deliver value through its AI-native platform has positioned it as a growth company in the B2C CRM space.

References:
[1] https://investors.klaviyo.com/news/news-details/2025/Klaviyo-Announces-Second-Quarter-2025-Financial-Results/default.aspx