Kitwave Group: Insider Buys Signal Undervalued Growth Potential
The market often discounts the wisdom of insiders, but when key stakeholders repeatedly invest their own capital into a company's shares, it's a sign of confidence—and possibly an undervalued opportunity. Kitwave Group (LON:KITW), a leading provider of software solutions for engineering and construction, has seen significant insider buying over the past year, even as its stock languishes near 52-week lows. This article examines the actions of directors Gerard Murray and Olga Young, alongside strategic moves like the M.J. Baker acquisition, to argue that Kitwave's shares are ripe for a rebound.

The Case for Insider Confidence
Insiders collectively own 17% of Kitwave's shares, valued at £33 million, with no sales recorded in the past year. This concentration of ownership is critical: when executives and directors buy shares, they're effectively betting their wealth on the company's future. Two transactions stand out:
Gerard Murray's 25% Stake Increase
Murray, an Independent Non-Executive Director, recently purchased £72,000 worth of shares at £2.39 per share. This transaction, while smaller in nominal terms, represents a significant proportional increase in his holdings. However, his prior purchase of 203,950 shares at £4.08 in September 持 2024 signals deeper conviction. At the time, this stake boost cost him over £829,000—a bold move that implies he believes Kitwave's valuation is undervalued relative to its long-term potential.Olga Young's Contrarian Bet
Olga Young, another insider, made the largest purchase in the past 12 months, acquiring £200,000 of shares at £2.58—a price above Kitwave's current trading level of £2.38. This move suggests she anticipates a rebound, likely tied to the company's strategic initiatives. Notably, her purchase occurred at a time when the stock was already under pressure, reinforcing her confidence in Kitwave's fundamentals.
Strategic Moves Fueling Growth
While insider buying is a compelling indicator, it's Kitwave's operational progress that validates their optimism. The acquisition of M.J. Baker, a leader in civil engineering design software, has been a game-changer. This move expanded Kitwave's product suite into high-margin CAD solutions, diversifying revenue streams and unlocking cross-selling opportunities.
Financial results reflect this synergy:
- Revenue Growth: Kitwave reported a 14% year-on-year revenue increase in Q3 2024, driven by M.J. Baker's contributions.
- Margin Expansion: Gross margins rose to 72% in 2023, up from 68% in 2021, as scale benefits materialized.
- Pipeline Strength: The integration of M.J. Baker's client base has accelerated sales cycles, with a 20% rise in new contracts in H2 2024.
Technical Bearishness vs. Fundamental Strength
Critics might point to Kitwave's technical weakness—a 25% decline from its 2023 peak—as a reason to avoid the stock. However, this pullback has created an asymmetric opportunity. At £2.38 per share, Kitwave trades at just 12x forward earnings, a discount to its historical average of 16x and well below peers like Aveva Group (LON:AVV) at 22x.
Investment Thesis: Buy the Dip
The combination of insider buying, strategic execution, and a compelling valuation makes Kitwave a compelling contrarian play. Key catalysts include:
- M.J. Baker Synergies: Full integration by end-2025 could boost EBITDA margins to 30%.
- New Product Launches: The planned AI-driven project management tool, expected in Q1 2026, could drive recurring revenue.
- Sector Tailwinds: Rising demand for infrastructure software in post-pandemic recovery markets supports Kitwave's growth trajectory.
Risk Factors to Consider
- Execution Risk: Integration delays or underperformance from M.J. Baker could pressure margins.
- Market Volatility: The stock's small-cap status makes it susceptible to broader tech sector selloffs.
Conclusion: A Buy at These Levels
Despite technical headwinds, Kitwave's insider-led confidence, strategic progress, and undemanding valuation make it a high-conviction opportunity. At current prices, the risk-reward is skewed toward the upside, with a potential 30%+ return if the stock recaptures its 2023 highs. Investors should consider accumulating positions on dips below £2.50, with a medium-term horizon aligned to M.J. Baker's full integration and new product launches.
Actionable Takeaway:
- Buy: £2.38 (current price) with a target of £3.00 (2023 peak) by late 2025.
- Stop Loss: Below £2.00 to account for sector volatility.
In a market starved for growth, Kitwave's blend of insider conviction and tangible catalysts positions it as a standout pick in the industrial software space.



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