Kimberly-Clark Trading Volume Plummets 73.54% Ranking 349th in Daily Volume

On March 24, 2025, Kimberly-Clark (KMB) experienced a significant decline in trading volume, with a total of $273 million in shares traded, marking a 73.54% decrease from the previous day. This drop placed KMB at the 349th position in terms of trading volume for the day. The stock price also decreased by 0.61%, marking the third consecutive day of decline, with a total decrease of 1.31% over the past three days.

Kimberly-Clark Corporation, headquartered in Irving, Texas, is a leading multinational manufacturer of personal care products and paper-based consumer goods. The company's portfolio includes well-known brands such as Kleenex tissues, Huggies diapers, Cottonelle toilet paper, and Kotex feminine hygiene products. With a global workforce of 41,000 employees and a market capitalization of $45.761 billion, Kimberly-Clark operates manufacturing facilities in 33 countries and sells its products in over 175 countries.

Kimberly-Clark's business is segmented into three main areas: Personal Care, Consumer Tissue, and K-C Professional. In the third quarter of 2023, the Personal Care segment generated $2.6 billion in revenue, a 4% year-over-year increase. The Consumer Tissue segment contributed $1.6 billion, up 5% year-over-year, while the K-C Professional segment brought in $0.8 billion, a 3% year-over-year increase. Geographically, North America remains the company's largest market, generating $2.5 billion in revenue, followed by Latin America with $0.9 billion, Asia-Pacific with $0.7 billion, and Europe, Middle East, and Africa with $0.9 billion.

Kimberly-Clark has a rich history dating back to 1872 when it was founded as a paper mill operation in Neenah, Wisconsin. The company went public in 1928 and has since evolved into a global consumer products company. Key milestones include the introduction of Kleenex tissues in 1924, Huggies diapers in 1968, and Kotex feminine care products in 1970. The company has also made strategic acquisitions, such as Hakle's tissue operations in Switzerland and Austria in 2009 and Softex Indonesia in 2020.

Kimberly-Clark faces competition from several major players in the personal care and consumer goods industry. In the personal care segment, Procter & Gamble (PG) is a primary competitor, particularly with its Pampers brand competing against Huggies. In the tissue and towel segments, Kimberly-Clark competes with Clorox (CLX) and private label manufacturers. In professional products, the company faces competition from Church & Dwight (CHD) and Georgia-Pacific. Despite the competition, Kimberly-Clark maintains a significant market share, particularly in the North American diaper market, where it holds approximately 35% of the market.