Kimberly-Clark Trading Volume Plummets 30 Percent to 379th Rank Amid New Product Launch

On May 14, 2025, Kimberly-Clark (KMB) experienced a significant drop in trading volume, with a total of 2.86 billion shares traded, marking a 30.35% decrease from the previous day. This decline placed KMB at the 379th position in terms of trading volume for the day. The stock price also saw a 0.39% decrease, marking the second consecutive day of decline, with a total drop of 2.31% over the past two days.

Kimberly-Clark recently launched a new multi-channel marketing campaign featuring NBA star Giannis Antetokounmpo to promote their Huggies® Little Movers® HuggFit 360° slip-on diapers. The new product offers double the stretch of regular Little Movers diapers and provides up to 100% blowout and leakproof protection. The campaign includes a cinematic ad featuring Giannis and his 19-month-old daughter Eva, set to Ludacris' "Stand Up."

As part of the partnership, Huggies is donating $100,000 worth of diapers to the Milwaukee Diaper Bank. The company, as founding sponsors of the National Diaper Bank Network, has donated over 270 million diapers and wipes since 2011. This initiative not only promotes the new product but also highlights Kimberly-Clark's commitment to community support and social responsibility.