Kimberly-Clark Scientists Huddle Over Huggies Diaper to Revolutionize Shopping Experience

Scientists and engineers at Kimberly-Clark's Neenah facility analyzed the Huggies Snug & Dry diaper to find ways to improve it. They questioned everything about diapers and how we shop for them, with the goal of creating a more sustainable and effective product. The project, called the "Buff Baby" project, aimed to create a diaper that would meet the needs of parents while also being environmentally friendly.