Kia's TikTok Revolution: A New Era of Car Configuration

In the ever-evolving world of automotive marketing, Kia America has taken a bold step by launching the first-ever "Kia TikTok Creator Car Configurator." This innovative tool, designed exclusively for TikTok, allows users to customize the all-new 2025 Kia K4 sedan in an engaging and interactive way. By leveraging the popularity of the short-form video platform, Kia is tapping into a younger, tech-savvy demographic and redefining the car configuration experience.

The Kia TikTok Creator Car Configurator offers an immersive, entertaining journey through the K4's various trim levels, colors, and options. Seamless video transitions enable users to build their dream car, exploring different features and making informed decisions. This innovative approach caters to the preferences and behaviors of the younger generation, who are more likely to engage with brands on social media platforms like TikTok.

To bring this first-of-its-kind configurator to life, Kia has collaborated with eight popular TikTok creators. These influencers will produce engaging videos showcasing the K4's features, trims, and options, further enhancing the configurator's appeal and reach. By partnering with established creators, Kia ensures that the K4 configurator reaches a wider audience and generates buzz around the new model.

The Kia K4 is not just a car; it's a statement of the brand's commitment to delivering sporty sedans with premium features, advanced technology, and elevated performance. With segment-above technology, including 29 Advanced Driver Assistance Systems (ADAS), class-leading rear headroom and legroom, and an available turbocharged engine, the K4 sets a new standard in its class. The configurator's launch coincides with the K4's nomination as one of three finalists for the 2025 North American Car of the Year (NACTOY) Awards™, further cementing its status as a standout vehicle.


The Kia TikTok Creator Car Configurator is more than just a marketing gimmick; it's a strategic move that aligns with Kia's commitment to delivering dynamic experiences. By embracing the power of TikTok and its vast user base, Kia is positioning itself as a forward-thinking, tech-savvy brand that understands and caters to the preferences of younger generations. This innovative marketing strategy not only drives brand awareness and user engagement but also has the potential to drive sales by attracting tech-savvy customers.

In conclusion, Kia's TikTok Creator Car Configurator is a game-changer in the automotive industry. By harnessing the power of TikTok and its influencers, Kia is redefining the car configuration experience and appealing to a younger, tech-savvy audience. As the K4 configurator gains traction, it will be interesting to see how other automakers respond and adapt their marketing strategies to keep up with the ever-evolving digital landscape.