KeyBank's EasyUp® Tool Boosts Savings by $182 Million Since 2019 Launch

KeyBank (NYSE: KEY) underscores the successful impact of its financial tool EasyUp®, which facilitates automatic savings by transferring a user-selected amount, up to $5, to a savings account with each debit card purchase. Since its launch in August 2019 through July 31, 2025, this initiative has enabled clients to save over $182 million, with average users achieving annual savings of $490. EasyUp is available via KeyBank's online and mobile platforms, providing an effortless enrollment process and versatile savings options. Customers can use funds saved for various purposes, including emergency savings, vacations, investments, or debt reduction. Additionally, debit card transactions linked with EasyUp contribute towards KeyBank's relationship benefits program, which requires five qualifying transactions monthly.

Jeannie Fanning, Director of Consumer Bank Relationship Growth at KeyBank, points out that EasyUp is a testament to how small, consistent actions can foster significant financial progress over time. By automating transfers, EasyUp allows clients to maintain their savings track without significant changes in spending behavior, providing an efficient solution to manage finances. Clients appreciate the flexibility to choose their transfer amounts, ranging from 10¢ to $5, and benefit from the ability to easily pause, resume, or adjust their savings settings at any time.

KeyBank aims to empower clients by keeping their financial goals within reach and offering practical resources. Debit card purchases through EasyUp not only enhance personal savings but also assist in fulfilling the criteria for the relationship benefits program, amplifying the tool's value. KeyBank maintains a focus on meeting clients' financial needs with tailored solutions that assist in achieving individual objectives while fostering long-term relationships.

Established as one of the largest bank-based financial services companies in the U.S., KeyBank prides itself on providing comprehensive services through its 1,000 branches and 1,200 ATMs across 15 states. Customers interested in leveraging EasyUp or other services are encouraged to explore offerings via KeyBank's digital channels or by visiting a branch.

For more details or to explore KeyBank’s breadth of financial solutions, interested parties should visit the bank’s official website.