Keurig Dr Pepper shares rise 1.30% intraday after announcing strategic advertising collaboration with Disney.

Keurig Dr Pepper Inc. rose 1.30% in intraday trading, with the company announcing a strategic advertising collaboration with Disney Advertising. This partnership aims to redefine the connected consumer experience by delivering personalized experiences at every touchpoint of the consumer journey through a unique integration of fandom, media, and shopper insights. The collaboration includes bold new activations with Dr Pepper, keeping its decades-long connection to college football modern and relevant.