Keurig Dr Pepper: A New Era of Marketing with Drew Panayiotou

Keurig Dr Pepper (KDP) has appointed Drew Panayiotou as the new Chief Marketing Officer (CMO) for U.S. Refreshment Beverages, signaling a commitment to digital-first marketing strategies and brand innovation. Panayiotou's extensive experience in AI-driven marketing and consumer engagement, honed at Pfizer and Verily/Google Life Sciences, positions him to drive growth and differentiation for KDP's iconic brands.

Panayiotou's appointment comes at a critical juncture for KDP, as the beverage giant seeks to maintain its competitive edge in an increasingly digital landscape. With a portfolio of over 125 owned, licensed, and partner brands, KDP is well-positioned to capitalize on Panayiotou's expertise in AI-driven content, e-commerce engagement, and innovative brand campaigns.



Leveraging AI and data-driven insights, Panayiotou can enhance KDP's marketing strategies by creating meaningful connections with consumers in new media spaces. By embracing cutting-edge technologies and a consumer-obsessed approach, KDP aims to resonate with today's audiences and drive brand growth.

Panayiotou's focus on direct-to-consumer engagement models will likely drive KDP's brand building and customer loyalty strategies. By personalizing experiences and fostering deeper connections with consumers, KDP can strengthen its market position and drive long-term growth.



As CMO, Panayiotou will collaborate with marketing leaders across KDP's U.S. Coffee business unit and international operations to create synergies and drive growth across all brands. By integrating marketing strategies and leveraging shared insights and analytics, KDP can enhance brand visibility, improve consumer engagement, and ultimately drive growth for its diverse portfolio of brands.

In conclusion, Drew Panayiotou's appointment as CMO, U.S. Refreshment Beverages, signals Keurig Dr Pepper's commitment to innovation and growth. With his extensive experience in AI-driven marketing and consumer engagement, Panayiotou is well-positioned to drive strategic partnerships and acquisitions to expand KDP's cold beverage portfolio and reach new consumers. By leveraging Panayiotou's expertise and KDP's robust platform, these partnerships can help reach new consumers and drive growth in the competitive beverage market.