KEEP rose nearly 8% in the morning, and its membership penetration rate has been smoothly improved. It was recently included in a number of FTSE indices.

KEEP (03650) rose nearly 8% in the morning, up 7.13% to HK$5.71 at the time of writing, with a turnover of HK$18.4351 million.

Guosen Securities pointed out that the company's average monthly active users (MAU) in 2024H1 rose 0.5% to 29.7 million, and the penetration rate of paid members was 11.1%, up 1pct YoY. The company has expanded its online layout, increased exclusive content for members, and seen a significant increase in the penetration rate of paid members and the average revenue per user. With the continuous release of scale effects and the continuous improvement of operating efficiency, it has driven a steady improvement in both revenue scale and profit structure.

It is worth noting that recently, FTSE Russell, a British company, announced the review report of the FTSE Global Stock Index Series. According to the report, KEEP was included in multiple indexes in the FTSE Global Stock Index Series, including the FTSE Global Complete All Cap Index and the FTSE Global Micro Cap Index. The adjustment will take effect after the market closes on September 20, 2024.