Kanzhun Limited's Q2 2025: Navigating Contradictions in Recruitment Demand, AI Impact, and Growth Strategies

Recruitment demand recovery and sustainability, AI impact on white-collar recruitment, blue-collar business growth strategy, AI monetization and strategy, and company's focus on AI R&D and innovation are the key contradictions discussed in Kanzhun Limited's latest 2025Q2 earnings call.



Revenue Growth and Profitability:
- Kanzhun Limited reported total revenue of RMB 2.1 billion for Q2 2025, up 9.7% year-on-year, and net income reached RMB 710 million, reflecting a 70.4% year-on-year growth.
- The growth was driven by the expansion of the user base, improved job-hire demand dynamics, and the efficient business model that supports high-quality growth.

AI Integration and Business Impact:
- The company made significant progress in AI, with AI-assisted features in job seeking and enterprise assistance contributing to efficiency improvements.
- AI integration has led to better recommendations for job seekers, enhanced job posting optimization for enterprises, and increased automation in customer service.

Shareholder Returns and Financial Flexibility:
- Kanzhun Limited announced a Hong Kong share offering of HKD 2.2 billion, enhancing liquidity and broadening the share base.
- The company also adopted an annual dividend policy, including a dividend of USD 80 million for 2025 and a renewed share repurchase program of up to USD 250 million.

Market Recovery and Supply-Demand Dynamics:
- The platform saw notable improvements in job-hire demand dynamics, with incremental job seeking demand from graduates declining and recruitment demand for fresh graduates increasing.
- This aligns with the overall trend recovery in the recruitment market, driven by improvements in the job-seeker recruiter ratio and positive changes in monetization.