Kantar Media: A $1 Billion Opportunity for H.I.G. Capital

In a strategic move that signals a new chapter for Kantar Media, the world's leading marketing data and analytics company, Kantar Group, has announced the proposed sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm with $67 billion of capital under management. The deal, valued at approximately $1 billion, is expected to close later this year, subject to customary legal and regulatory requirements.

Kantar Media's broad portfolio of solutions and global reach make it an attractive acquisition target for H.I.G. Capital. The company's expertise in scaling businesses and driving performance is expected to accelerate Kantar Media's growth trajectory and strengthen its position as the global leader in media measurement and analytics. Nishant Nayyar, Managing Director at H.I.G. Capital, expressed excitement about the partnership, stating, "Kantar Media has a long-standing reputation for delivering essential data and trusted insights to the global media industry. We are confident that as an independent business under the leadership of Patrick Béhar, the company will continue to thrive and lead the way in media measurement and analytics innovation."



The proposed acquisition comes at a pivotal moment for Kantar Media, as it is uniquely positioned to shape the measurement ecosystem with a broad portfolio of solutions that spans audience measurement and data analytics as well as media planning and validation. Patrick Béhar, CEO of Kantar Media, is confident that the transaction will provide the resources and support needed to further accelerate the company's growth and strengthen its position in the market. Béhar stated, "This transaction would give us the resources and support to further accelerate our growth trajectory and strengthen our position as the global leader in media measurement and analytics. With H.I.G.'s expertise in scaling businesses and driving performance, we are more confident than ever in our ability to deliver innovative, data-driven solutions that meet the evolving needs of our growing client base all over the globe."

The proposed transaction between Kantar Group and H.I.G. Capital is expected to have a significant impact on Kantar Group's future growth and focus. With H.I.G. Capital's expertise in scaling businesses and driving performance, Kantar Media is poised to accelerate its growth trajectory and strengthen its position in media measurement and analytics. This will allow Kantar Group to better serve its clients and maintain its competitive edge in the market.

In conclusion, the proposed acquisition of Kantar Media by H.I.G. Capital presents a strategic opportunity for both parties. H.I.G. Capital gains access to a global leader in media measurement and analytics, while Kantar Media benefits from H.I.G. Capital's expertise in scaling businesses and driving performance. This mutually beneficial partnership is expected to drive growth, innovation, and value for both parties, as well as their respective stakeholders.