Los ingresos netos de J. Jill durante el tercer trimestre de 2026 caen un 25.5% en medio de un descenso de los ingresos

J.Jill (JILL) reported fiscal 2026 Q3 earnings on Dec 10th, 2025, with revenue and net income both declining year-over-year. The company’s results beat earnings estimates but were accompanied by a cautious Q4 outlook, highlighting margin pressures and promotional challenges.

Revenue

The total revenue of J.Jill decreased by 0.5% to $150.53 million in 2026 Q3, down from $151.26 million in 2025 Q3. Retail revenue totaled $80.06 million, with direct sales contributing $70.47 million, bringing the total net sales to $150.53 million.

Earnings/Net Income

J.Jill's EPS declined 24.7% to $0.61 in 2026 Q3 from $0.81 in 2025 Q3. Meanwhile, the company's net income fell to $9.21 million in 2026 Q3, a 25.5% drop from $12.35 million in 2025 Q3. The sharp decline in profitability underscores the challenges of elevated promotions and cost pressures.

Price Action

The stock price of J.Jill has dropped 4.68% during the latest trading day, tumbled 14.87% during the most recent full trading week, and declined 6.00% month-to-date.

Post-Earnings Price Action Review

The strategy of buying JILL when earnings beat and holding for 30 days delivered strong results, with a 164.78% return, vastly outperforming the benchmark return of 86.69%. The strategy's excess return was 78.09%, and it achieved a CAGR of 21.63%, indicating significant growth over the backtested period. However, it had a maximum drawdown of 60.11%, which suggests high volatility, and a Sharpe ratio of 0.36, indicating a moderate risk-adjusted return.

CEO Commentary

Mary Coyne, CEO, highlighted the company’s focus on evolving product assortments, enhancing the customer journey, and improving operational efficiency. She noted early successes in localized merchandising and digital marketing, while acknowledging Q4 sales challenges due to heightened competition and price sensitivity.

Guidance

J.Jill expects Q4 net sales to decline 5% to 7% year-over-year, with comparable sales down 6.5% to 8.5%. Adjusted EBITDA is projected at $3 million to $5 million, reflecting margin pressures from tariffs and promotions.

Additional News

J.Jill announced a non-tender loyalty program and appointed Viv Rettke as Chief Growth Officer to lead e-commerce and AI initiatives. The company also plans to continue quarterly dividends at $0.08 per share, repurchasing shares totaling $2.0 million in Q3. Additionally, management emphasized strategic priorities, including small product capsules and localized inventory pilots, to drive long-term growth.

Backtest Insights

The post-earnings strategy’s 164.78% return highlights its potential, though the 60.11% drawdown underscores the need for caution. Investors should weigh the strategy’s volatility against its growth potential.