Jeffs' Brands Soars 41.18% on AI App Launch, Asset Sale

On April 30, 2025, Jeffs' Brands experienced a significant surge, rising by 41.18% in pre-market trading, driven by a series of strategic moves and innovative product launches.

Jeffs' Brands has recently launched an AI-powered pest control app on the Apple App Store, leveraging the latest AI technology to identify household pests instantly and create personalized treatment plans. This innovative app is part of Fort's direct-to-consumer digital offering, expanding its reach and enhancing its pest control solutions.

In addition to its technological advancements, Jeffs' Brands has entered into a definitive agreement to sell its key U.S. assets to Canadian company Plantify Foods. The transaction, valued at approximately $11.8 million, includes the sale of Smart Repair Pro, which operates Jeffs' Brands' Amazon U.S. Marketplace stores, and its 49.1% stake in SciSparc Nutraceuticals. In exchange, Jeffs' Brands will receive up to 90% equity interest in Plantify Foods, with an initial 75% stake upon closing. The deal is expected to close by July 31, 2025, subject to regulatory approvals and closing conditions.