Jeffs' Brands shares surge 10.89% premarket after KeepZone secures exclusive DSIT Mexico reseller deal for underwater security systems.

Jeffs' Brands surged 10.89% in premarket trading following the announcement that its subsidiary, KeepZone AI, secured an exclusive reseller agreement with DSIT Solutions to market underwater security systems in Mexico. The deal positions Jeffs' Brands to expand its homeland security portfolio by targeting drug smuggling and offshore asset protection, aligning with the company’s strategic pivot to advanced AI-driven security solutions. The partnership addresses a growing need for multi-layered maritime defenses against covert threats, such as drug cartels exploiting underwater domains, and underscores Jeffs' Brands’ potential to capitalize on the homeland security market’s growth. While the rescheduling of a shareholder meeting was also reported, the magnitude of the stock’s premarket gain suggests the DSIT agreement was the primary catalyst, reflecting investor optimism about the company’s expansion into high-demand security technologies.