Jeffs' Brands Plunges 10.07% Amid Asset Sale, AI App Launch

On May 1, 2025, Jeffs' Brands experienced a significant drop of 10.07% in pre-market trading, marking a notable decline in its stock performance.

Jeffs' Brands has entered into a definitive agreement to sell its key U.S. assets to Canadian company Plantify Foods for approximately $11.8 million. This transaction includes the sale of Smart Repair Pro, which operates Jeffs' Brands' Amazon U.S. Marketplace stores, and a 49.1% stake in SciSparc.

The sale of these assets is part of Jeffs' Brands' strategic move to streamline its operations and focus on core business areas. The company aims to use the proceeds from this sale to strengthen its financial position and invest in future growth opportunities.

Additionally, Jeffs' Brands has recently launched an AI app, which has garnered significant attention and contributed to a surge in its stock price. The combination of the asset sale and the AI app launch has created a mixed sentiment among investors, leading to the recent volatility in the company's stock performance.