Jeff Harsh Appointed Chief Operating Officer of Advantage Solutions' Branded Services Segment

Advantage Solutions has appointed Jeff Harsh as the new Chief Operating Officer of its Branded Services business segment, effective Aug. 25. Harsh brings 28 years of experience from The Hershey Company, where he managed multi-billion-dollar businesses and developed customer engagement programs. He will succeed Dean General, who will transition into a newly established role as Chief Industry Development Officer. The appointments are designed to enhance the company's ability to deliver value, accelerate innovation, and support clients' evolving needs.

Advantage Solutions Inc. (NASDAQ: ADV) has appointed Jeff Harsh as the new Chief Operating Officer (COO) of its Branded Services business segment, effective August 25, 2025. Harsh brings 28 years of experience from The Hershey Company, where he managed multi-billion-dollar businesses and developed customer engagement programs. He will succeed Dean General, who will transition into a newly established role as Chief Industry Development Officer [1].

Harsh's expertise in sales planning, omnichannel integration, and operational excellence will be crucial for Branded Services, which serves as an extension of consumer-packaged goods (CPG) brands' sales and marketing teams. His experience includes spearheading initiatives in segmentation, pricing, and route-to-market transformation, as well as developing comprehensive customer engagement programs [1].

The appointment is part of Advantage Solutions' strategy to enhance its ability to deliver value, accelerate innovation, and support clients' evolving needs. The new COO will be responsible for unlocking additional value for clients, integrating market-leading technology, and leveraging Advantage's network scale to provide solutions along the entire path to purchase [1].

Dean General will remain at Advantage in his new role as Chief Industry Development Officer, focusing on client and retailer engagement strategy, enterprise retailer partnerships, and strategic capabilities development. General's decades-long industry expertise and deep relationships will be pivotal in shaping these areas [1].

Advantage Solutions, the leading omnichannel retail solutions agency in North America, leverages its data- and technology-powered services to help brands and retailers generate demand and get products into the hands of consumers. With offices throughout North America and strategic investments in select international markets, the company aims to keep commerce and life moving [1].

References:
[1] https://www.stocktitan.net/news/ADV/jeff-harsh-named-new-chief-operating-officer-of-advantage-solutions-9q6oxn6jl5yp.html