Jeep Cherokee 2026 Revealed in New York with LL COOL J Campaign

Jeep revealed the 2026 Cherokee in Brooklyn, NY, with a performance by LL COOL J. The "America's Original Influencer" campaign highlights the Cherokee's 50-year legacy, and the Jeep 4x4 City Camp experience, open to the public in Domino Park, showcases the brand's heritage. The campaign celebrates the Cherokee's return with interactive installations and a musical performance.

Jeep has unveiled the 2026 Cherokee in Brooklyn, New York, in a high-profile event that included a performance by hip-hop artist LL COOL J. The event, held in Domino Park, marked the return of the iconic SUV, which has been a staple in the American automotive landscape for over five decades.

The "America's Original Influencer" campaign, featuring LL COOL J and his lyrics "Don't Call it a Comeback," was launched to highlight the Cherokee's rich history and enduring legacy. The campaign, developed in partnership with Doner, emphasizes the Jeep Cherokee's 50-plus-year heritage in the SUV segment and its continued relevance in the modern market.

The event also introduced the Jeep 4x4 City Camp experience, an immersive activation that celebrates the brand's heritage. Open to the public, the event features interactive installations capturing the spirit of each era of the Jeep Cherokee, as well as classic vehicles and products from the new Cherokee Collection. The event also includes lawn games, food trucks, live music, and streaming SiriusXM.

The 2026 Cherokee boasts a new 1.6-liter turbo-four hybrid powertrain, offering an estimated 37 mpg combined and over 500 miles of range on a single tank of fuel. This innovative propulsion system is the first of its kind for the Jeep brand and sets a new standard for fuel efficiency in the midsize SUV segment. The vehicle also features a bold, boxy exterior design that blends iconic cues with modern style and a spacious, technology-filled interior.

The 2026 Cherokee comes standard with a comprehensive suite of safety and security features, including Active Driving Assist, automatic emergency braking, and blind-spot monitoring. It also offers a roster of available features, such as a dual-pane sunroof, heated rear seats, and ventilated front seats.

The Jeep Cherokee 2026 is set to compete in the highly competitive midsize SUV segment, offering a unique blend of capability, efficiency, and style. The vehicle's return is a testament to the brand's commitment to innovation and its enduring appeal to customers seeking adventure and versatility.

References:
[1] https://www.prnewswire.com/news-releases/dont-call-it-a-comeback-jeep-brand-reveals-the-all-new-2026-jeep-cherokee-at-jeep-4x4-city-camp-experience-in-new-york-launches-americas-original-influencer-advertising-campaign-starring-ll-cool-j-302536783.html
[2] https://media.stellantisnorthamerica.com/newsrelease.do?id=27007&mid=