According to iResearch Consulting, AR glasses sales are projected to reach 286,000 units in 2024, with an anticipated next sales peak this year.

According to iResearch Consulting, in 2024, China's AR glasses market will see a development peak, with more brand new products entering the market and AR glasses showing significant improvements in portability, lightweight, functionality, and technology, better meeting consumer needs. In 2024, multiple brands released new AR glasses products, especially in the fourth quarter, after the release of two new products from Star-Net and Meizu, which directly boosted industry sales and provided users with more and better product options. It is expected that China's AR glasses will see another sales peak in 2025. In Q4 2024, China's AR glasses market saw a breakthrough, with the leading brands' effect becoming increasingly prominent. The sales of leading brands such as Raybird Innovation, Star-Net, XREAL, Rokid, and INMO occupy a large proportion of the market share, and the current market concentration is relatively high. Among them, Star-Net's sales of two new products released in Q4 2024 currently occupy the first tier, showing strong market competitiveness. From the perspective of segmentation, Star-Net's sales of AR glasses products based on the lightwave solution occupy the first tier. From the perspective of the TikTok channel, the brand's performance is also in the first tier. In September-December 2024, China's AR glasses brands maintained good heat, with Star-Net's performance particularly outstanding. On September 25, Star-Net released two new products, attracting great attention from the market, with both the search index and information index on Baidu reaching a peak, and the brand has maintained good heat. In September-December 2024, Star-Net's information index mobile daily average value reached 2546, significantly higher than the market average.