iQIYI Sees 35% Surge in Overseas Revenue, Focuses on Global Micro Drama Push and AI-Driven Content Innovation

iQIYI has reported a 35% surge in overseas revenue and emphasized its leadership in the total drama viewership market share. CEO Yu Gong highlighted three original blockbusters that surpassed an iQIYI popularity index score of 10,000, while also mentioning the company's AI-driven content innovation efforts.

iQIYI (NASDAQ:IQ) has reported a significant 35% surge in overseas revenue, highlighting its strong performance in the global content market. The company's CEO, Lu Gong, emphasized the company's leadership in the total drama viewership market share and showcased the success of three original blockbusters that surpassed an iQIYI popularity index score of 10,000. Additionally, Lu Gong highlighted the company's AI-driven content innovation efforts, which have been instrumental in driving user engagement and digital asset production [1].

The overseas membership revenue grew by 35% year-over-year, with average daily subscribers reaching an all-time high. Markets like Brazil and Indonesia experienced over 80% year-over-year growth, demonstrating the company's effective content localization and genre diversification strategies [1]. The original C drama "Field" topped popularity charts in 15 overseas markets on premiere day, reflecting the global popularity of C dramas [1].

iQIYI's AI adoption has accelerated both user engagement and digital asset production, while supporting advanced qualitative script analysis and personalizing user interactions. AI-powered features such as iJump Talkout and Touhou World contributed to a 20% higher click-through rate for AI-driven ads compared to traditional ads in Q2 2025 [1]. The AI integration has also enabled the company to control costs and deliver differentiated user experiences, positioning it for scalable content output and improved monetization in a competitive digital entertainment market [1].

Looking ahead, iQIYI has confirmed continued AI investment, expansion of original micro drama production overseas, rollout of new IP-based consumer product lines, and growing premium content for both domestic and international markets. The company has also emphasized further optimization of its debt structure, with sufficient liquidity to meet upcoming obligations and support future strategic initiatives [1].

References:
[1] https://www.nasdaq.com/articles/iqiyi-q2-revenue-hits-rmb66-billion
[2] https://seekingalpha.com/news/4487066-iqiyi-q2-2025-earnings-preview