iQIYI's National Day Holiday Content Consumption Report: A Multifaceted Viewer Engagement

The 2024 National Day Holiday in China brought about a surge in viewership for iQIYI, the leading online entertainment platform. The company's recently released content consumption report highlights a diverse range of viewer interests across various genres, reflecting the platform's commitment to catering to a broad audience.

The report reveals an 11% sequential increase in total viewing time compared to the pre-holiday period, demonstrating the platform's ability to captivate viewers with its rich selection of content. Drama series, films, variety shows, animation, and kids' content all contributed to this growth, with each genre showcasing unique trends and preferences.

Drama series, a mainstay of iQIYI's content library, continued to dominate holiday content consumption. New releases such as "Born To Be The One," "The Limbo," and "Wind Direction" quickly entered the top 10 popularity chart, while evergreen hits like "The Knockout" and "Story of Kunning Palace" maintained their popularity. This indicates that viewers are eager for both fresh and established content in the drama genre.

The report also highlights the growing interest in films, with a 70% surge in viewing time for iQIYI's film channel. Four films, including "Successor" and "Go For Broke," ranked in the platform's top 10 most popular content. Notably, "Successor," a comedy film that led the 2024 Chinese mainland summer box office, set a new record on iQIYI's film popularity index with a score of 9,247.

Variety shows also experienced both annual and sequential growth, with a 37% yearly uptick in viewing time. The hit show "The King of Stand-up Comedy" led in both viewing time and popularity, bringing constant laughs to audiences. Other popular IPs, such as "Become a Farmer," also maintained strong followings, highlighting their lasting appeal.

Holiday data further revealed a significant jump in viewing time for iQIYI's animation and kids' content, rising by 69% and 35%, respectively. Iconic series like "One Piece" and "How Dare You!" topped the animation popularity chart, while "PAW Patrol Season 10" emerged as the most popular title among kids' content.

To meet the increasing demand for concise storytelling and short-form content, iQIYI recently launched the 'Micro-Drama Theater' and 'Short-Drama Theater' at its iJOY conference. The platform also curated a dedicated section on its homepage to highlight such content during the holiday, featuring popular titles like "Awaken Lion" and "The Great Nobody." With a variety of genres, from suspense to period romance, iQIYI's short dramas have resonated with viewers of all ages.

In conclusion, iQIYI's National Day Holiday content consumption report underscores the platform's ability to engage viewers across diverse genres. By offering a rich selection of content and adapting to evolving viewer preferences, iQIYI continues to solidify its position as a leading online entertainment platform in China. As the platform continues to expand its content library and explore new formats, it is well-positioned to maintain its strong viewership and attract new audiences.