iQIYI Q3 2025 Earnings Call Highlights: Strong Content Drives Membership Growth Amidst Regulatory Challenges.

iQIYI Inc reported Q3 2025 earnings with a 1% increase in total revenue to RMB6.7 billion, driven by a 3% sequential growth in membership services revenue. The company maintained its top position in total viewership market share for the 15th consecutive quarter and achieved strong viewership and commercial success with original content like "This Thriving Land" and "Coroner's Diary". However, online advertising revenue decreased by 2% sequentially, and other revenues fell by 29%. The company reported a non-GAAP operating loss of RMB21.9 million.