iPhone 17 Price Projections: Possible Hike for Pro Model

Apple is expected to unveil the iPhone 17 lineup on September 9. According to JP Morgan analyst Samik Chatterjee, the standard iPhone 17 and iPhone 17 Air will have similar prices to their predecessors, while the iPhone 17 Pro may start at $1,099, a $100 increase. The Pro Max is likely to remain at $1,199. The Pro model's price hike may be due to the removal of the 128GB option and the introduction of a 256GB base model.

Apple is set to unveil its highly anticipated iPhone 17 lineup on September 9, 2025, at its "Awe Dropping" event. According to JP Morgan analyst Samik Chatterjee, the pricing strategy for the new models may see significant changes, particularly for the Pro and Pro Max variants.

The standard iPhone 17 and iPhone 17 Air are expected to retain similar price points to their predecessors, with the base model starting around $799 and the iPhone 17 Air priced at $900. However, the iPhone 17 Pro is rumored to start at $1,099, marking a $100 increase from the previous model. This price hike is attributed to the removal of the 128GB option and the introduction of a 256GB base model [3].

The iPhone 17 Pro Max, Apple's most premium model, is expected to maintain its current pricing at around $1,199. The new model is anticipated to feature a 24MP front-facing camera and a 48MP rear camera, enhancing its photography capabilities [3].

The event is also expected to introduce new Apple Watch models, including the Apple Watch Series 11 and Ultra 3, as well as updated AirPods Pro. Additionally, Apple may reveal new accessories such as "TechWoven" iPhone 17 Pro cases with crossbody straps, replacing the discontinued FineWoven line [1][2].

Apple's strategy to increase the price of the Pro models could be driven by the desire to offset production costs associated with the introduction of new features and materials. The removal of the 128GB option and the introduction of a 256GB base model suggest a shift towards encouraging higher storage purchases, potentially increasing revenue per unit.

Investors and financial professionals should closely monitor the event for any further price announcements and updates on the new features and designs of the iPhone 17 lineup. The success of the new models will significantly impact Apple's financial performance and market share in the smartphone industry.

References:
[1] https://www.ainvest.com/news/apple-unveils-iphone-17-lineup-ai-features-apple-watch-series-11-awe-dropping-event-2508/
[2] https://www.business-standard.com/technology/tech-news/apple-s-awe-dropping-event-on-sept-9-iphone-17-series-could-be-expensive-125090100283_1.html
[3] https://www.financialexpress.com/life/technology-iphone-17-iphone-17-pro-iphone-17-pro-max-to-launch-on-september-9-check-expected-in-india-vs-the-us-3965290/