iPhone 17 Event Imminent: Apple's Alleged 'Hashmoji' Suggests September 9 Release

Apple is expected to announce its iPhone 17 event soon, with an alleged "hashmoji" on X showing a thermal imaging view inside an Apple logo. The hashmoji, if real, could be the event theme, and the iPhone 17 event is rumored to take place on September 9.

Apple is expected to officially announce its September iPhone 17 event soon, with an alleged "hashmoji" on X providing a hint of the event theme. The hashmoji, if authentic, features a thermal imaging view inside an Apple logo, suggesting a potential focus on advanced technologies [1]. The iPhone 17 event is rumored to take place on September 9, with preorders starting on September 12 and in-store availability on September 19.

Analysts anticipate a range of new products at the event, including four iPhone 17 models (Pro, Pro Max, Air, and base) running iOS 26. The ultra-thin iPhone 17 Air, priced $100 higher than the current Plus model, is expected to debut on September 19, featuring AI enhancements, a new Apple Watch, AirPods, and improved Siri integration [2]. The iPhone 17 lineup is projected to grow shipments by 1% year-over-year to 235 million units in fiscal 2026.

Market reactions to the iPhone 17 launch are expected to be muted, with investor enthusiasm for the thinner design being subdued compared to past form-factor-driven cycles. Bank of America Securities analyst Wamsi Mohan maintained a Buy rating on Apple with a price forecast of $250, cautioning that iPhone events often trigger a short-term "sell the news" reaction. However, Mohan expects a strong Apple Intelligence demo or surprise pricing to potentially improve stock performance.

References:
[1] https://9to5mac.com/2025/08/26/iphone-17-event-hashmoji/
[2] https://www.benzinga.com/analyst-stock-ratings/reiteration/25/08/47314036/apple-iphone-17-launch-could-trigger-sell-the-news-reaction-analyst-warns